Over the last couple of months, everyone at 45 Drives has
been totally immersed in work related to “launching” the new
Storinator models that just
went up on our site last Friday. I put quotes around "launch" because it's not
really a conventional product launch, because these new products have been
built and sold for some time. In fact, just like the original large storage
pods from
Backblaze, they
were built and used by clients of ours on a custom basis, and we've been quietly
selling them in soft-launch for some time.
After our website went up late last week, we had some
time to reflect on where we are, and we thought there were some interesting stories
to tell about how large storage pods and the storage community created 45
Drives, and how we've been a conduit for the evolution of large storage
pods.
I'm writing this because I believe that some will find
this story relevant and interesting, and maybe inspire others to develop their
ideas to reshape and refine their own areas of computing, just like our friends
at Backblaze reshaped large storage.
Chapter One - How 45 Drives Came to Be
Back around 2002, my friend and now business partner
Steve Lilley and I founded
Protocase,
45 Drives' parent company. Steve is a mechanical engineer who had worked his
career in the electronics industry, eventually becoming VP Ops of a company
that built electronics for marine navigation before working with me on various
freelance technology projects. Protocase was born of the frustration that
Steve, I and other colleagues experienced when we tried to buy custom
electronic enclosures. The 'engineering quantities' that we needed weren't of
interest to the larger, more sophisticated players, and the small shops who
would take our jobs would bump us to the back of the lineup if larger orders
came in. The rest is history – we were correct assuming that others felt our
pain, and we've built a wonderful niche business by building enclosures, sheet
metal parts, and, most recently,
machined parts, for scientists and engineers across North
America and around the world.
One particularly fascinating customer was
Backblaze. This Silicon Valley-based
startup was in the process of refining and implementing their vision of
reinventing storage, and was feeling the same pain that Steve and I felt. We
were fortunate that they stumbled on us, beginning a long and productive
relationship. Protocase's design services and rapid mass-custom manufacturing
allowed Tim Nufire and his staff to turn their ideas into physical reality. Through
inspired design, hard work and multiple iterations, their thoughts were refined
into the Large Storage Pod design that is the foundation of their business. (If
you don't know about them, check them out at
www.backblaze.com,
they sell unlimited backup for your computer for $5/mo. via an internet connection and a brilliant little utility that buzzes away in the background.
It doesn't slow your computer, and your data is always secure).